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Category: Loyalty

The emergence of embedded loyalty

An excellent report on the evolution of Payment embedded loyalty & memberships

Source;- 10K – https://t.co/oPS6bCKtxb- https://t.co/Yxr3VblLsP.

Costco’s Revenue from membership fees is a whooping $4.5B- All membership discounts inclusive, it enjoys 10.6% gross margin on commodity goods- membership fees constitute 72% of the company’s profits!!- member renewal rate ~90%